ABOUT MY SERVICES
Roundtable Content.
Roundtables and smaller summits are a great way for businesses to engage with potential clients while they enjoy a meal and participate in an industry debate. I have moderated and curated 30 of these over the last decade, on behalf of clients such as the BBC, Amazon and QMS.
I can handle every aspect of the event, from sourcing speakers to interviews to crafting questions in advance and hosting the session itself. Ultimately, my aim is to help a client subtly present themselves as a thought leader, while creating content that engages those around the table.
I can also handle the nitty-gritty, such as booking an appropriate venue and suggesting a format to match the mood – breakfast or dinner, roundtable or mini-summit? I'll also craft the invites. To get people to attend, you need to agonise over exactly how you sell the experience when senior figures have so many other competing constraints on their time.
Finally, I'll use my experience to make the event relaxed and informal, encouraging everyone to participate. My approach is to ask a good question, then let people speak! See below for some case studies.
01
Australia Post
Australia Post was the major sponsor of Inside Retail’s competition to find the top 50 people working in e-commerce. As part of the package, we hosted four roundtable dinners where I interviewed some of the top-ranking entrants to learn how they succeeded despite a challenging market.
The roadshow travelled to Sydney, Melbourne, Brisbane and the Gold Coast, and was hosted at prestigious venues including The Calile Hotel, Blackbird Melbourne and Bibo Wine Bar. The event gave attendees the opportunity to ask questions of the retail sector’s most successful figures.
For Australia Post, it also offered the company the chance to position itself as a source of help to the industry, with the informal event acting as a great networking opportunity for the 100 people who attended.
100
ATTENDEES
10
SPEAKERS
4
CITIES
02
Amazon
Voice technology was still in its infancy when I worked with Amazon to host an invitation-only masterclass in Sydney exploring how brands were beginning to experiment with voice as a new way to engage customers.
Working closely with Amazon, I prepared interview questions and shaped the discussion. I also curated the guest list, inviting senior marketers, agency leaders and digital specialists from across Australia’s media and advertising industry.
The event brought together 140 delegates from almost 100 organisations, including representatives from News Corp, Fairfax Media, Southern Cross Austereo, Nestlé, Clemenger BBDO, Havas, UM, JWT and Zip Co. By combining practical demonstrations with discussion, the session introduced many attendees to voice technology long before it became part of the mainstream marketing conversation.
140
ATTENDEES
100
BUSINESSES PRESENT
4 hour
MINI SUMMIT
03
Rokt
I moderated Inside Retail’s annual executive dinner in partnership with Rokt. In total, 40 people sat around the table – all of whom were finalists in our annual awards for e-commerce leaders held later that week.
Staged at Glasshaus Inside, a lush botanical venue in inner Melbourne, the evening was an invitation-only discussion on how retailers can succeed in an increasingly volatile market, featuring an interview with a senior executive from Adore Beauty.
I worked with both ROKT and Inside Retail to plan the agenda, crafting interview questions that would engage an elite audience of, while also presenting ROKT as one of the sector’s most forward-thinking suppliers.
40+
ATTENDEES
34
RETAIL BRANDS
1
ICONIC VENUE
04
Resultiks
I hosted an exclusive dinner at Sydney’s two-hatted Bentley Restaurant + Bar for marketing technology company Resulticks, bringing together senior industry leaders to discuss the future of personalised marketing.
The evening’s special guest was Redickaa Subrammanian, Resulticks’ global CEO and co-founder, who flew in from San Francisco. An award-winning entrepreneur, Redickaa shared her insights into how artificial intelligence is reshaping the relationship between brands and their customers.
I interviewed Redickaa about the challenges of delivering personalised experiences to millions of customers across multiple channels, and how AI can help marketers combine the efficiency of automation with the human touch.
30
ATTENDEES
1
GLOBAL SPEAKER
2
HATTED
VENUE
05
Sitecore
I worked with Sitecore to develop a three-city roadshow exploring how brands were using personalisation technology to create more relevant customer experiences. The series travelled to Melbourne, Sydney and Brisbane, combining Sitecore's global expertise with local case studies from Australian organisations including MinterEllison and Hastings Deering.
I worked with speakers to shape the discussion, prepared interview questions, adapted the editorial focus for each city and managed guest invitations and delegate communications across the three events.
The result was a national program that still felt relevant to each audience. By combining international expertise with practical Australian examples, the roadshow gave marketers the opportunity to explore a fast-changing area of digital marketing through discussion rather than a traditional product presentation.
45
ATTENDEES
2
DAYS
3
CITIES
